Privacy Policy

Last Updated: February 13, 2026

Welcome to The New Me by Eliza Hatoum. Your privacy is a cornerstone of our relationship. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (PDPL).

1. Identity of the Data Controller

The entity responsible for your data is:

• Business Name: Integrative Cognitive Lifestyle Coaching

• Address: ParkLane Tower, Office 1605, Business Bay, Dubai, UAE

• Principal Contact: Eliza Hatoum

• Email: info@the-new-me.com

2. Data We Collect

We collect the following categories of personal data:

• Identity & Contact Data: Name, email address, and phone number.

• Service Inquiry Data: Your requested services, professional/personal background, and coaching goals shared via our forms.

• Technical Data: IP address, cookies, Meta Pixels, and Google Analytics (GA4) data to improve your website experience.

3. Purpose and Legal Basis for Processing

We process your data based on your explicit consent and the necessity to perform pre-contractual steps (the consultation).

• Consultation Requests: We use your data solely to respond to your request for a free (non-clinical) consultation. Submitting a form does not commit you to a coaching contract.

• Marketing (Optional): If you specifically opt-in via our newsletter checkbox, we will use your email to send wellbeing tips and promotional offers. You may withdraw this consent at any time via the “Unsubscribe” link in any email.

4. Storage and Data Localization

As a coaching and non-clinical practice, we utilize global infrastructure to provide our services:

• International Transfer: Your data may be stored on servers located in the USA and the European Union (EU) via our hosting and email service providers.

• Local Storage: Some data is stored on encrypted local devices and portable storage within the UAE.

• Safeguards: By using our services, you acknowledge and consent to this cross-border transfer. We ensure that our international providers comply with recognized data protection standards.

5. Third-Party Sharing

We do not sell your data. We only share data with trusted partners necessary for our operations:

• Service Providers: IT support, contractors, and consultants who assist in our business operations.

• Confidentiality: All third parties are bound by Non-Disclosure Agreements (NDAs) and are required to respect the security of your personal data, regardless of their global location.

6. Data Retention

We retain your personal data only as long as necessary:

• Non-Clinical Data: Records related to coaching and inquiries are kept for a maximum of 5 years from the date of last contact, unless a longer period is required for legal or accounting purposes.

• Note: We do not collect or store clinical medical records through this website.

7. Your Legal Rights

Under the UAE PDPL, you have the following rights:

• Right to Access: Request a copy of the data we hold about you.

• Right to Erasure: Request that we delete your personal data.

• Right to Rectification: Request correction of inaccurate data.

• Right to Withdraw Consent: Stop our processing of your data at any time.

To exercise these rights, please email us at info@the-new-me.com. We will respond within 30 days.

8. Security Measures

We implement robust technical and organizational measures to protect your data:

• Encryption: Our website uses SSL (Secure Sockets Layer) for all data transmissions.

• Access Control: Data stored on local devices or cloud accounts is protected by strong passwords and Two-Factor Authentication (2FA) where available.